01MAKE IT YOURS
Interactive
ACTIVATIONS.
ACTIVATIONS.
Thoughtful, playful experiences that invite fans to take part, connect with the music and make the festival space their own.
EXPLORE + ENGAGEEXPERIENCES FOR THE FANS.
BRING FANS
CLOSER.
Closer to the music. Closer to each other.
MUSO is creating a new way for festivals to bring fans closer to the music — with interactive experiences, artist access and moments worth sharing.
Explore the experiences ↗More than a spot in the crowd.THIS IS MUSO
The best festival moments
don’t all happen on stage.
MUSO is creating a new way for festivals to bring fans closer to the music — with interactive experiences, artist access and moments worth sharing.
We design experiences that give your audience more ways to connect with the music, each other and your event.
From an activation across the site to a small, intimate room, every experience is shaped around your festival.
01 / ACROSS THE FESTIVAL
What if the space between sets
became part of the story?
Muso creates interactive activations that give your audience more ways to connect with the music, each other and your event.
02GET CLOSER
More ways
to FEEL IT.
to FEEL IT.
Designed around your crowd, your programme and the feeling you want your festival to leave behind.
CONNECT + REMEMBER03WORTH SHARING
Moments
that LIVE ON.
that LIVE ON.
Natural opportunities for fans to capture, share and talk about the experience after the last set.
CAPTURE + SHAREFOR THE FANS
Your fans came for the music.
Give them more ways to feel part of it.
Muso creates interactive festival activations that turn an audience moment into something they can remember, share and talk about long after the last set.
Talk to us about your festival ↗MUSO PRESENTS ADMIT ONE
YOU HAD
TO BE
THERE.
THE ARTIST ROOM
SMALL ROOM.BIG CONNECTION.
SMALL ROOM.BIG CONNECTION.
02 / THE ARTIST ROOM
Your favourite artists.
A different conversation.
Artists interviewing artists. Stories behind the music. And a small group of fans in the room for all of it.
The Artist Room is an intimate, filmed experience within your festival — giving fans a closer connection and your media team content that lives beyond the day.
An experience to remember
Keeps fans and artists coming back for more, building anticipation for your event year after year. Fans will talk about it, create FOMO and give more artists a reason to see it as a fun, refreshing way to spend their promo time — sitting down with another great artist.
Keep it intimate
Around 30 guests as a starting point, with room size and capacity agreed together. Run a competition, include access as a compelling addition to your VIP ticket offer, with VIPs signing up on a first-come, first-served basis for each session, or let’s discuss what works best for your event.
Let the moment live on
Film for your festival’s own channels, with artist participation and content usage agreed in advance. The format can also create content for the artists and their teams, as well as your brand, with future usage agreed upfront. It gives fans something to share and can help build ticket demand for future events.
03 / BUILT FOR YOUR FESTIVAL
Your festival.
Your audience.
Made to fit.
Based in Sydney, Australia, MUSO works with festivals globally. We can collaborate with your team on pre-production locally or remotely, travel to you for on-site delivery, and work alongside local teams where needed. Our approach is flexible and shaped around your needs.
We can deliver the full experience or work with your in-house team, depending on your scale, budget and what you already have in place.
We work with festivals of different sizes to shape an achievable experience around the available space, resources and team.
01The full experience
From concept and coordination to setup, staffing and filming, with the delivery scope and resources agreed together.
02Part of your team
Already have production, crew or media in-house? We can slot in where you need us and build on what’s already there.
LET’S MAKE IT PART OF THE STORY
More to feel.
More to share.
Your festival?
Tell us a little about your festival and what you have in mind.